Poonawalla Fincorp Limited Introduces Industry-First PL Prime Digital 24x7 Loan for Salaried Customers

 Poonawalla Fincorp Limited has recently unveiled PL Prime Digital 24x7, a pioneering loan designed specifically to cater to salaried professionals. This marks a significant milestone in the lending industry, offering customers a seamless digital borrowing experience. With a completely paperless and instant approval process, the PL Prime Digital 24x7 loan is set to become the preferred choice for individuals looking for quick and efficient financial solutions.

Paperless Access to Credit

Traditionally, applying for a loan involves extensive documentation, multiple approvals, and a lengthy waiting period. Many loan products also require collateral, which can be a barrier for individuals who may not have assets to pledge. Poonawalla Fincorp Limited has eliminated these hurdles with the launch of PL Prime Digital 24x7, which allows borrowers to access credit within 15 minutes through a completely digital and paperless process.



One of the most significant features of this loan is its zero collateral requirement, making it accessible to a wider range of salaried professionals. Borrowers also have the option to choose longer EMI tenures, providing them with greater flexibility in repayment.

Arvind Kapil, CEO of Poonawalla Fincorp highlighted the company’s expertise in unsecured lending and its commitment to maintaining low delinquency rates among top white-collar professionals. He expressed confidence that this loan product would not only simplify borrowing for customers but also help the company expand its portfolio while attracting high-quality borrowers. The introduction of this digital lending solution aligns with the company’s vision of streamlining financial services and enhancing the customer experience.

Making Loans Seamless, Efficient, and Reliable

The PL Prime Digital 24x7 loan is designed to provide instant financial assistance, whether for urgent needs or planned expenses. Customers no longer need to visit a physical branch or go through complex procedures to secure a loan. The entire process can be completed online, offering unparalleled convenience.

Speaking on the launch, Arvind Kapil stated, “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24x7 is an absolute industry-first solution for prime customers.”

The most notable advantage of this offering is its round-the-clock availability. Borrowers can apply for the loan at any time of the day or night, ensuring that financial emergencies can be addressed without delay. Furthermore, since the loan does not require collateral, customers can secure funds without putting their assets at risk.

With this move, Poonawalla Fincorp Limited is taking a major step toward the digital transformation of the lending sector. By eliminating the traditional barriers to loan approval, the company aims to make borrowing faster, more convenient, and accessible to a larger pool of salaried professionals.

Paving the Way with a Risk-First Approach

Poonawalla Fincorp Limited has a well-defined risk calibration process that helps determine loan pricing based on various parameters. This approach enables the company to efficiently manage risks while tapping into new opportunities within the credit market.

At present, the PL Prime Digital 24x7 loan is exclusively available to salaried borrowers, but the company has plans to extend it to self-employed customers in the coming months. This expansion will allow a wider range of professionals to benefit from instant, collateral-free credit.

Borrowers can access this loan through multiple digital channels, including Poonawalla Fincorp’s website, mobile app, and authorized lending partners. This ensures that customers can choose a platform that suits their convenience while enjoying a completely digital and hassle-free experience.

With this latest offering, Poonawalla Fincorp Limited is redefining the lending landscape by providing a fast, secure, and customer-friendly credit solution. As the financial sector continues to evolve, PL Prime Digital 24x7 stands out as a transformative product that aligns with the growing demand for digital financial services.


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